Global Brand – E-commerce Platform Transformation
Delivered a scalable commerce platform integrated with payments, fulfilment, and customer data.
Challenge
A global consumer brand was operating on a legacy e-commerce platform that could not scale to meet growing demand or support their international expansion plans. The platform had limited integration with their ERP, payment providers, and fulfilment partners, resulting in manual workarounds, poor customer experience, and missed revenue opportunities. The organisation needed a modern, scalable commerce platform that could support multiple markets, currencies, and fulfilment models while maintaining brand consistency.
Solution
Chayse designed and delivered a headless commerce architecture that separated front-end customer experience from back-end commerce logic. We integrated the new platform with payment gateways, fulfilment partners, customer data platforms, and ERP systems to create a unified commerce ecosystem. Our team led the technical delivery, managed vendor relationships, and established testing and deployment processes that ensured quality at every stage. We worked with the client's digital and marketing teams to ensure the new platform supported their customer experience vision while maintaining operational efficiency.
Outcome
The new platform launched successfully across three markets in the first phase, with zero downtime during cutover. Online revenue increased by 40% in the first six months, supported by improved site performance, better product discovery, and streamlined checkout. The platform now handles 10x the transaction volume of the legacy system and provides the foundation for international expansion. The client's internal teams are confident managing and evolving the platform, supported by comprehensive documentation and training we provided during hypercare.
This case study has been anonymised to protect client confidentiality.